Weddings without the rulebook

Bold, unconventional, timeless, or somewhere in between—we're here to help bring your vision to life. Every love story deserves to be celebrated exactly as it is.

Get In touch
Outdoor banquet table decorated with pink tablecloth, floral centerpieces, pink glassware, yellow candles, and place settings with green menu cards, set in a garden or park with blurred trees and guests in the background.
A newlywed couple is cutting a wedding cake at their reception, indoors, in front of a wooden-paneled wall with a framed train picture, in a black and white photo.
A newlywed couple celebrates at their wedding reception outside a stone building. The groom in a navy suit raises the bride's hand, who is wearing a white wedding gown with lace details. Guests sit on wooden chairs, celebrating and smiling.
A stylized illustration of a peace sign with a heart and flames inside, crossed by two sticks or matchsticks.

No one-size-fits-all planning here!

Whether you're looking for someone to handle every detail, help bring your plans together, or simply answer a few questions along the way, there's an option designed to meet you where you're at.

  • For couples who want to soak up every minute of their engagement without spending it buried in spreadsheets, vendor research, and logistics. I'll handle the details, keep everything on track, and bring your vision to life from start to finish.

  • Perfect for couples who want to stay hands-on while having expert support behind the scenes. Together, we'll create a seamless planning experience that keeps your vision on track and your stress levels low.

  • You've done the planning—now it's time to enjoy the party! I'll step in behind the scenes on your day to coordinate vendors, manage logistics, and make sure everything runs smoothly so you can stay present and celebrate.

  • Need a little backup? Whether you're stuck on timelines, looking for vendor recommendations, or just have a million wedding questions, this one-hour session is your chance to pick my brain and leave with a clear plan forward.

The details
A black and white checkered chessboard pattern.
A checkerboard pattern with alternating black and light gray squares.
A woman with blonde hair and tattoos on her arms leaning against a graffiti-covered brick wall, wearing a black sleeveless top and black pants.

Hey, I’m Sarah

Your planner, professional chaos coordinator, and biggest hype Queen!

With years of experience in event management and the service industry, I bring an organized, intentional approach to wedding planning while keeping the process fun from start to finish. My goal is to take the stress off your plate, help you navigate the details with confidence, and create a celebration that feels authentically you.

When I'm not planning weddings, you'll usually find me exploring Portland with my dog Norman, hunting for thrifted treasures, grabbing an iced coffee, traveling with my hubby, catching live music, or spending time with my favorite people.

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Learn more

The word on the street

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The word on the street •

  • "Best decision for my wedding weekend! As a self-proclaimed Type A bride, handing over control of my wedding weekend was super hard for me to do. From our first meeting Sarah made it feel effortless and really took the time to learn and see the vision I was going for. We had two events on separate days with different visions, timelines, and vendors for both. Sarah communicated clearly, stayed organized, anticipated needs before they arose, and made me feel completely confident that every detail was being handled. She nailed every idea I had picture- perfectly! If you’re considering hiring a day of coordinator, stop searching and BOOK Sarah. She was one of the best decisions we made for our wedding, and I cannot imagine our weekend without her."

    —Amanda S.

  • "I would give 100 stars if possible! Sarah of Petal & Pine Planning was one of the absolute best decisions we made when picking vendors. We hired her for our day of coordinator and she truly went above and beyond, getting involved and helping us make decisions well before we were 3 months away. We had a pretty unique vision for our day and she understood the idea right away from our first call. Professional yet casual, her vibe and energy were exactly what we (and I imagine most) look for in a planner/coordinator. She kept everything and everyone on track while remaining calm, cool, and friendly. Sarah made sure we got to focus on only the most important parts of our day and handled everything else with ease. If you are considering Petal and Pine, do yourself a favor and sign the contract, you will not regret it!"

    —Curtis P.

  • "An organized angel. I hired sarah after a freak out during wedding planning. I’m type B and self employed and planning a wedding was sending me over the edge. Sarah kept us on track with planning and thought of things I had no idea about. She is a true professional. She took all of our mess and helped make our wedding day extremely relaxing and FUN!!! I am forever grateful for sarah. She is a gem and a real person with a great personality. I would and have recommended sarah to everyone I know planning a wedding that wants to keep their sanity. HIRE THIS QUEEN."

    —Rachael B.

  • "From the moment we started planning our wedding with Petal & Pine Planning, we knew we were in excellent hands. Sarah's communication was top notch. She was prompt and confident when answering any of our questions or concerns we may have had. Whether we were laughing at hiccups or searching our way through stores for decorations, she was so much fun to work with! Everyone says there are many little things that go wrong on the wedding day - we didn't have one inkling of this happen. From securing our dream venue/dream vendor team to coordinating every aspect of our special day, her attention to detail and first-class execution was flawless... We'd do it all over again just to have her as our planner!"

    —Samantha & M.

  • "We cannot recommend Sarah of Petal and Pine highly enough! Planning our Maine wedding from Colorado meant booking our venue and all vendors sight unseen, which naturally came with some anxiety. Sarah absolutely exceeded our expectations and went far beyond typical day-of coordination... Sarah’s calming presence was exactly what we needed. While we were worried about all the moving parts and vendor coordination, she executed everything flawlessly. Her organizational skills were exceptional - she shared detailed schedules with all our vendors in advance and managed every detail with grace and confidence. Sarah made what could have been a stressful experience feel effortless. We would absolutely use her services again and recommend her to anyone planning a wedding in Maine, especially those coordinating from out of state!"

    —Madison